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Now, I do not know about you, but I've never seen anything about the clothes I've covered. I thought that having a brand across my chest was never an attractive proposition.

In my opinion, I'm not alone. Because a generation has grown up wearing a Japanese Superdry dress (of course, we know that it was born in Cheltenham) - and a super cool feeling in doing so - is now out of Going it in the droves.

Of £ 65.3 million in losses of £ 8.45 million before taxes, which is nowadays one of the most unusual trademarks of the brand, known more than its suit and suit, is the harsh reality of the new fashion consumer world, As a sharp shock,


stocks fell more than 4% on Wednesday, which destroyed the city's news.

It's an aggressive turn. This year is a year of stability with small moves forward, but in 12 to 24 months you will get much more progress.

Julien Donkertron

is well known in the Superdry board, as a result of the exodus of former CEO Euan Sutherland and His team, which will replace the founder of Julian Donkerton's business in April this year.

Using a retail strategy tried and tested publicly, fears from the previous management team, Dunkerton is doing a great job to bring the brand back to a high street position, until recently enjoyed. Because, even in March 2018, when Dunkerton left the trade, the pace of change and consumer demand in the fashion world, if not quick, was something.

Which question does not like, but if it can return the brand success.

He claims that performance in the new fiscal year "reflects market conditions and (historical) inheritance" issues. In other words, performance is likely to fall.

"Business issues will not be resolved overnight," Dunkerton said. "Although we are only three months old, our initiatives are getting some early, and I'm sure we're doing the right thing to ensure that Superdry returns to strong profitable growth over time," he said.
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